Bridal Touch Up Kits: What to include, where to buy, and how much you should spend.
Leaving your bridal clients with a touch up kit is a great add on to your wedding day makeup/hair service. It is my experience that most brides do not want to spend additional money on having you back later in the day for touch ups, so the touch-up kit provides them with some insurance that they will be able to maintain the look that you have created for them on their own. This is a nice add on and can can be a really good selling point for your makeup and hair services to potential bridal clients.
The touch up kit has to be two things: inexpensive for you to put together, and full of useful, thoughtful items for your bride and her bridal party. As far as what you want to spend per person on touch up kits - that is totally up to you. At the end of the day we are here to turn a profit so depending on what you charge I recommend spending no more than $3-$10 on each kit ($10 being on the higher end). Keeping costs down means buying almost everything for your touch up kits in bulk or on sale.
I’m going to run through a list of items that I consider ‘basic’ and ‘luxury’. Basic items are items you can purchase relatively inexpensively to include in your touch up kits, and luxury items will be for MUAs whose rates are on the higher end of the spectrum. If you can find affordable ways to add some of the luxury items to your touch up kits and it works for your business, you should!
It is your responsibility to get creative and source items that are affordable to include in your touch up kits. I am constantly looking for things that are on sale or discontinued, I pop into craft stores and dollar stores on the regular to look for inexpensive packaging, tags etc. and anything I think would be fun and useful for my bridal clients to have.
Basic items to include in your touch up kits:
Sponges (non latex wedges)
Oil Blotting Sheets
Loose Powder in a small container (I use RCMA no color powder in mine)
Small powder puffs
Small container with lipstick to touch up
Travel size hairspray
Full size lipstick (I recommend purchasing drugstore brand lipsticks in bulk when you find them on sale or in the discontinued section)
Double sided tape
Face masks, small samples of skin care for your clients to use the day after the wedding (great addition to the makeup wipes considering many people may be staying in a hotel or visiting from out of town)
Keep yours eyes open wherever you are shopping for these things. Take a look at Amazon and places like Qosmedix to order some of these items in bulk. Costco can be great for things like gum, mints, band aids etc. Stopping into your local Walmart, Target, TJ Maxx (Winners here in Canada) is also not a bad idea and party supply stores can be great for things like packaging and straws. Remember these bags are great to give any of your personal clients (even the ones not getting married) and don’t forget to include your business card.
I’m in the process of repackaging and branding my touch up kits for next season so i’ll post about them once they are done. If you have any more questions about putting together these kits, leave them in the comments!!